Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/105273 
Year of Publication: 
2014
Citation: 
[Journal:] UTMS Journal of Economics [ISSN:] 1857-6982 [Volume:] 5 [Issue:] 1 [Publisher:] University of Tourism and Management [Place:] Skopje [Year:] 2014 [Pages:] 41-52
Publisher: 
University of Tourism and Management, Skopje
Abstract: 
Online buying is one of the most popular activities on the Internet, and within that group buying is one of the activities in the trend as a popular form of electronic commerce. Group buying is a worldwide phenomenon, and more recently very popular form of doing business on the local market. But the reasons why consumers are practicing such purchases, how they behave when buying, and what motivates them to buy are still not fully explored. The purpose of this paper is to get an insight into what the main factors are that the online consumers take into consideration when purchasing online. This paper will show how a new form of Internet commerce has found a way to turn the economic crisis to its benefit. Respectively, how consumers, encouraged by a limited purchasing power, unite and strengthen their position against the sellers to obtain a volume discount. The paper is based on an online questionnaire conducted by the authors on a sample of 562 respondents in BiH.
Subjects: 
online group buying
consumer behavior
Bosnia and Herzegovina
JEL: 
M31
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.