Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/97306 
Title: 

Unusual Location and Unexpected Execution in Advertising: Content Analysis and Test of Effectiveness in Ambient Advertisements

The document was removed on behalf of the author(s)/ the editor(s).

Year of Publication: 
3-Jun-2014
Publisher: 
ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften, Leibniz-Informationszentrum Wirtschaft, Kiel und Hamburg
Subjects: 
Ambient advertising
guerrilla marketing
surprise
advertising effectiveness
execution
location
JEL: 
M37
Document Type: 
Preprint

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The document was removed on behalf of the author(s)/ the editor(s) on: October 14, 2014
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