Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/161627 
Year of Publication: 
2017
Series/Report no.: 
Research Papers on Marketing Strategy No. 12/2017
Publisher: 
Julius-Maximilians-Universität Würzburg, Lehrstuhl für BWL und Marketing, Würzburg
ISBN: 
978-3-00-056719-3
Document Type: 
Working Paper

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