Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/213450 
Year of Publication: 
2018
Series/Report no.: 
CSIO Working Paper No. 0143
Publisher: 
Northwestern University, Center for the Study of Industrial Organization (CSIO), Evanston, IL
Abstract: 
We study platform markets in which the information about users' preferences is dispersed. First, we show how the dispersion of information introduces idiosyncratic uncertainty about participation decisions and how the latter shapes the elasticity of the demands and the equilibrium prices. We then study the effects on profits, consumer surplus, and welfare of platform design, blogs, forums, conferences, advertising campaigns, post-launch disclosures, and other information management policies affecting the agents' ability to predict participation decisions on the other side of the market.
Subjects: 
platform markets
dispersed information
design
information management
informative advertising
market ignition
global games
JEL: 
D82
Document Type: 
Working Paper

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