Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/215630 
Year of Publication: 
2019
Citation: 
[Journal:] Journal of Tourism, Heritage & Services Marketing [ISSN:] 2529-1947 [Volume:] 5 [Issue:] 2 [Publisher:] International Hellenic University [Place:] Thessaloniki [Year:] 2019 [Pages:] 36-42
Publisher: 
International Hellenic University, Thessaloniki
Abstract: 
Today, the desire of honoring God has been transformed into one of the most interesting tourism sectors, the religious one. Religious tourism, undeniably, is a special form of tourism, which presents great potential for the future tourism in general and especially in Thessaloniki, Greece. This study examines the potential development of a multi-religious tourism product, by focusing on monuments from these three monotheistic religions in Thessaloniki. Finally, through the analysis and listing of monuments, which are associated with Muslims, Jewish and Christians, some recommendations are given about a sustainable strategic marketing plan development and religious tourism product renewal.
Subjects: 
religious tourism
multi-religious destination
tourism destination development
JEL: 
M0
M3
Z12
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article
Document Version: 
Published Version
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