Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/259341 
Erscheinungsjahr: 
2003
Schriftenreihe/Nr.: 
Working Paper No. 2003-09
Verlag: 
Bar-Ilan University, Department of Economics, Ramat-Gan
Zusammenfassung: 
In this paper we argue that pricing is all about price changes, and that the costs of price changes are often simultaneously subtle and substantial. We discuss a framework to deal with the dynamics of changing prices. This framework incorporates customer interpretations of price changes, an awareness of the organizational costs of price changes, investments in future pricing processes, and an understanding of the role that supply chains play in price change strategy. The framework can be used at the tactical level to improve the specific price changes chosen and made, at the managerial level to decide whether or not to make a particular price change at all, and at the strategic level to determine what price adjustment processes should be invested in to improve pricing effectiveness in the future.
Schlagwörter: 
Pricing
price setting
price adjustment
cost of price adjustment
price change management
investment in pricing processes
supply chains
customer costs of price adjustment
JEL: 
M31
M10
M20
L11
L16
E31
D40
D20
Dokumentart: 
Working Paper

Datei(en):
Datei
Größe
176.81 kB





Publikationen in EconStor sind urheberrechtlich geschützt.