Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276195 
Year of Publication: 
2022
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 39 [Issue:] 4 [Year:] 2022 [Pages:] 18-23
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Only one in three Swiss brands strategically uses insights from consumer psychology research when developing new marketing communication. However, if done in a structured and strategic way, applying these insights can boost a brand's marketing performance. We present the successful application of insights from consumer psychology research to Emmi Jogurtpur. We show how it can be done and how successful it can be for brands.
Document Type: 
Article

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