Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/277724 
Authors: 
Year of Publication: 
2023
Series/Report no.: 
Hohenheim Discussion Papers in Business, Economics and Social Sciences No. 03-2023
Publisher: 
Universität Hohenheim, Fakultät Wirtschafts- und Sozialwissenschaften, Stuttgart
Abstract: 
Right-wing alternative media can increase their public impact if they succeed to set their issues on the mainstream media's agenda. In three qualitative case studies, the present article explores whether and how such intermedia agenda-setting occurs in Germany. Special attention is given to spillover effects between different actors, both at the level of attention and tone towards the issues. Furthermore, the analysis of news articles is supplemented with Twitter data to account for the role of social media. Two of the case studies indicate that right-wing alternative media contributed to push pseudo-scandals into the mainstream. The analyses also reveal alternative news outlets with particular agenda-setting power and point to the crucial role of tabloid media as a bridge to the mainstream. The third study, however, which centered on the Global Compact for Migration, presents a case where intermedia agenda-setting failed. Against this background, the article discusses the conditions under which intermedia agenda-setting by right-wing alternative media is likely to occur and how journalists should deal with such attempts
Subjects: 
alternative media
intermedia agenda-setting
far right
scandals
Twitter
Germany
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

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