Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/277998 
Year of Publication: 
2023
Series/Report no.: 
32nd European Conference of the International Telecommunications Society (ITS): "Realising the digital decade in the European Union – Easier said than done?", Madrid, Spain, 19th - 20th June 2023
Publisher: 
International Telecommunications Society (ITS), Calgary
Abstract: 
Diversifying business portfolios and creating new value has been considered essential strategy for telcos to survive and grow. In this sense, telcos need to find a promising industry called killer domains and concentrate on these to reduce the risk of business diversification. However, few studies have tried to develop criteria for identifying the killer domains applicable to a diverse industrial environment. Therefore, this study aims to explore the killer domains for Canadian and Korean telcos by developing comprehensive evaluation criteria. This study adopted the analytic hierarchy process (AHP) method and surveyed 23 telecommunication experts in Canada and 22 in Korea. From the data analysis, this study found that expected benefit is the most important criterion in decision-making for a telco's business diversification, followed by resource fit and the expected cost. In addition, there were no significant differences in the relative importance of alternative domains in Korea. However, in Canada, digital healthcare was the most crucial domain for Canadian telcos, followed by the security and immersive content industry. The result of this study provides implications for practitioners' and policymakers' decision-making regarding business diversification strategies in the telecommunication industry.
Subjects: 
Telecommunication industry
Diversification strategy
Killer domain
Analytic hierarchy process (AHP)
Canada
Korea
Comparative study
Document Type: 
Conference Paper

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