Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/279148 
Year of Publication: 
2023
Citation: 
[Editor:] Phan Ngoc Chinh [Title:] Proceedings The International Conference on Business Based on Digital Platform (BDP-3) [ISBN:] 978-604-79-4008-0 [Publisher:] Finance Publishing House [Place:] Hung Yen, Vietnam [Year:] 2023 [Pages:] 762-774
Publisher: 
Finance Publishing House, Hung Yen, Vietnam
Abstract: 
Although the mobile payment application is very popular and spread all over the world, however, in the increasingly competitive market economy, its market dominance has been affected. To achieve a sustainable competitive advantage, a model has been studied on the views of customer value, satisfaction and loyalty towards mobile payment applications. Based on data analysis of 303 app users, we found that usage intent is a key to driving customer satisfaction and loyalty for mobile payment apps. The findings show that perceived usefulness, perceived ease of use, social influence, quality of service and attitude towards using, thereby driving user intention to use for mobile payment applications. The study provides theoretical insights and practical implications for the field of mobile payment services.
Subjects: 
Perceived Usefulness
Perceived Ease of Use
Social influence
Quality of service
Attitude Toward Using
Document Type: 
Conference Paper
Document Version: 
Published Version
Appears in Collections:

Files in This Item:
File
Size
364.15 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.