Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/287168 
Authors: 
Year of Publication: 
2021
Citation: 
[Journal:] Journal of Business Ethics [ISSN:] 1573-0697 [Volume:] 179 [Issue:] 1 [Publisher:] Springer Netherlands [Place:] Dordrecht [Year:] 2021 [Pages:] 43-61
Publisher: 
Springer Netherlands, Dordrecht
Abstract: 
Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on AI ethics, the authors systematically scrutinize the ethical challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between ethical principles, the authors shed light on the applicability of a purely principled, deontological approach to AI ethics in marketing. To reconcile some of these tensions and account for the AI-for-social-good perspective, the authors make suggestions of how AI in marketing can be leveraged to promote societal and environmental well-being.
Subjects: 
Artificial intelligence
Marketing
Ethics
Social good
Well-being
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Document Version: 
Published Version

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