Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/73565 
Erscheinungsjahr: 
2008
Schriftenreihe/Nr.: 
Working Paper No. 0810
Verlag: 
Johannes Kepler University of Linz, Department of Economics, Linz
Zusammenfassung: 
In this article we propose a two stage procedure to model demand decisions by customers who are balancing several dimensions of a product. We then test our procedure by analyzing the behavior of buyers from an Austrian price comparison site. Although in such a market a consumer will typically search for the cheapest price for a given product, reliability and service of the supplier are other important characteristics of a retailer. In our data, consumers follow such a two stage procedure: they select a shortlist of suppliers by using the price variable only; finally, they trade off reliability and price among these shortlisted suppliers.
Schlagwörter: 
e-commerce
price comparison
decision theory
heuristics
seller reputation
JEL: 
L81
D83
Dokumentart: 
Working Paper

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