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DateTitle Authors
2009 Changing consumption patterns. The case of Polish health campaign ‘Drink milk. Grow to be great!’Karbowski, Adam
25-Oct-2011 Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of MarketingReimer, Kerstin / Albers, Sönke
2012 An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric Appliances MarketŁatuszyńska, Małgorzata / Furaiji, Fatimah / Wawrzyniak, Agata
2010 Nation brands and foreign direct investmentKalamova, Margarita M. / Konrad, Kai A.
2016 De-Targeting: Advertising an Assortment of Products to Loss-Averse ConsumersKarle, Heiko / Peitz, Martin
Jan-2014 Der Wandel von Push- zu Pull- Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der LuxusbrancheMaiwald, Anna / Teichmann, Julia / Pätzmann, Jens
2008 Does it pay to read your junk mail? Evidence of the effect of advertising on home equity credit choicesAgarwal, Sumit / Ambrose, Brent W.
2009 When to start a new firm? Modelling the timing of novice and serial entrepreneursGries, Thomas / Naudé, Wim
2007 Advertising, Consumption and Economic Growth: An Empirical InvestigationRehme, Günther / Weisser, Sara-Frederike
2013 Social Media im RecruitingSchwarz, Annika / Botzenhardt, Florian / Pätzmann, Jens U.

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