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DateTitle Authors
25-Oct-2011 Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of MarketingReimer, Kerstin / Albers, Sönke
2010 Nation brands and foreign direct investmentKalamova, Margarita M. / Konrad, Kai A.
2007 Advertising, consumption and economic growth: an empirical investigationRehme, Günther / Weisser, Sara-Frederike
2006 The sales effect of word of mouth: a model for creative goods and estimates for novelsBeck, Jonathan
2013 Social Media im RecruitingSchwarz, Annika / Botzenhardt, Florian / Pätzmann, Jens U.
Jan-2014 Der Wandel von Push- zu Pull- Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der LuxusbrancheMaiwald, Anna / Teichmann, Julia / Pätzmann, Jens
Jan-2014 Critical Success Factors for Online-Shops of DrugstoresSvechla, Sabrina / Fischer, Jessica / Ferdinand, Hans-Michael
2013 Brand Management in a Digital World: An examination of Hugo Boss's efforts in social mediaFähnle, Sabrina / Teichmann, Julia / Pätzmann, Jens
2013 How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of CreativityRunge, Henrike / Botzenhardt, Florian / Ferdinand, Hans-Michael
2008 Does it pay to read your junk mail? Evidence of the effect of advertising on home equity credit choicesAgarwal, Sumit / Ambrose, Brent W.

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