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DateTitle Authors
2011 The role of the advertising agency: Standardization/adaptationIsayeva, Aygul
2006 Competition for viewers and advertisers in a TV oligopolyKind, Hans Jarle / Nilssen, Tore / Sørgard, Lars
2010 The renaissance of word-of-mouth marketing: A new standard in twenty-first century marketing management?!Meiners, Norbert H. / Schwarting, Ulf / Seeberger, Bernd
2000 Strategic informative advertising in a tv-advertising duopolyNilssen, Tore / Sørgard, Lars
2005 Advertising on TV: Under- or overprovision?Kind, Hans Jarle / Nilssen, Tore / Sørgard, Lars
2005 Direct to consumer advertising in pharmaceutical marketsBrekke, Kurt R. / Kuhn, Michael
2004 Umbrella branding and the provision of qualityHakenes, Hendrik / Peitz, Martin
2009 Learning how to consume and returns to product promotionBabutsidze, Zakaria
2011 A review of online trust branding strategies of financial services industries in Malaysia and AustraliaTan, Teck Ming / Rasiah, Devinaga
2004 Zykluskonforme Krise oder Strukturbruch? : Zeitreiheneigenschaften des deutschen WerbemarktesLang, Günter

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