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DateTitle Authors
2011 The role of the advertising agency: Standardization/adaptationIsayeva, Aygul
3-Jun-2014 Unusual Location and Unexpected Execution in Advertising: Content Analysis and Test of Effectiveness in Ambient AdvertisementsHutter, Katharina
7-Jun-2013 Effective Incentives for Buzz Marketing: How Moral Concern Moderates the Willingness to Engage as Buzz AgentsHutter, Katharina / Mai, Robert
5-Dec-2012 Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010Hutter, Katharina / Schwarz, Uta
2010 The renaissance of word-of-mouth marketing: A new standard in twenty-first century marketing management?!Meiners, Norbert H. / Schwarting, Ulf / Seeberger, Bernd
2011 The market for fake observationsBrekke, Kjell Arne / Nilsen, Tore
2000 Strategic informative advertising in a tv-advertising duopolyNilssen, Tore / Sørgard, Lars
2005 Advertising on TV: Under- or overprovision?Kind, Hans Jarle / Nilssen, Tore / Sørgard, Lars
2014 Does customer trust play a mediating role between salesperson competence and performance?Yang, Dong-jenn / Wu, Meng J.
2009 Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic ContextsKronrod, Ann / Grinstein, Amir / Wathieu, Luc

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