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DateTitle Authors
2011 The role of the advertising agency: Standardization/adaptationIsayeva, Aygul
2006 Competition for viewers and advertisers in a TV oligopolyKind, Hans Jarle / Nilssen, Tore / Sørgard, Lars
2010 The renaissance of word-of-mouth marketing: A new standard in twenty-first century marketing management?!Meiners, Norbert H. / Schwarting, Ulf / Seeberger, Bernd
2011 The market for fake observationsBrekke, Kjell Arne / Nilsen, Tore
2000 Strategic informative advertising in a tv-advertising duopolyNilssen, Tore / Sørgard, Lars
2005 Advertising on TV: Under- or overprovision?Kind, Hans Jarle / Nilssen, Tore / Sørgard, Lars
2013 Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping ViewershipsReisinger, Markus / Ambrus, Attila / Calvano, Emilio
2005 Direct to consumer advertising in pharmaceutical marketsBrekke, Kurt R. / Kuhn, Michael
2004 Umbrella branding and the provision of qualityHakenes, Hendrik / Peitz, Martin
2013 The research on relationship among online game endorsement, adolescent involvement and game purchase intentionWu, Chao-Sen / Tsai, Li-Fen

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