Browsen in EconStor gesamt nach Autor:innen Butkouskaya, Vera
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Erscheinungsjahr | Titel | Autor:innen |
2021 | The impact of customer performance on IMC outcomes: Firm size moderation in the inter-country context | Butkouskaya, Vera; Llonch-Andreu, Joan; Alarcón-del-Amo, María-del-Carmen |
2023 | Sustainable marketing activities, event image, perceived value and tourists' behavioral intentions in the sports tourism | Wang, Junfeng; Butkouskaya, Vera |
2023 | The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction | Butkouskaya, Vera; Oyner, Olga; Kazakov, Sergey |