Browsing All of EconStor by Author Dressler, Marc
Showing results 1 to 6 of 6
Year of Publication | Title | Author(s) |
2013 | Innovation management of German wineries: From activity to capacity - an explorative multi-case survey | Dressler, Marc |
2016 | Prosumers in the wine market: An explorative study | Dressler, Marc |
2021 | Sensing technologies, roles and technology adoption strategies for digital transformation of grape harvesting in SME wineries | Dressler, Marc; Paunovic, Ivan |
2021 | Reaching for customer centricity: Wine brand positioning configurations | Dressler, Marc; Paunovic, Ivan |
2021 | Business model innovation: Strategic expansion of German small and medium wineries into hospitality and tourism | Dressler, Marc; Paunović, Ivan |
2022 | Generic strategic profiling of entrepreneurial SMEs – environmentalism as hygiene factor | Dressler, Marc |