Browsing All of EconStor by Author Hüttl‐Maack, Verena
Showing results 1 to 3 of 3
Year of Publication | Title | Author(s) |
2021 | Can augmented reality satisfy consumers' need for touch? | Gatter, Shirin; Hüttl‐Maack, Verena; Rauschnabel, Philipp A. |
2023 | Through rose‐tinted glasses: How inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations | Hüttl‐Maack, Verena; Sedghi, Tara M.; Daume, Jana M. |
2024 | Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love | Rauschnabel, Philipp A.; Hüttl‐Maack, Verena; Ahuvia, Aaron C.; Schein, Katrin E. |