Browsing All of EconStor by Author Lopes, Rui
Showing results 1 to 1 of 1
Year of Publication | Title | Author(s) |
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2014 | How brand personality, brand identification and service quality influence service brand equity | Loureiro, Sandra Maria Correia; Lopes, Rui; Kaufmann, Hans Ruediger; Wright, Len Tiu |