Browsing All of EconStor by Author Serrano, Mariell Velasquez
Showing results 1 to 1 of 1
Year of Publication | Title | Author(s) |
---|---|---|
2021 | Value co-creation process and measurement in 4.0 SMEs: An exploratory research in a B2B marketing innovation context | Royo-Vela, Marcelo; Serrano, Mariell Velasquez |