Browsing All of EconStor by Author Abratt, Russell
Showing results 1 to 9 of 9
Year of Publication | Title | Author(s) |
1982 | Industrial marketing research: Theory and practice | Abratt, Russell |
1995 | Implementing business ethics in large British organisations | Abratt, Russell; Higgs, Nicola |
1996 | An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management | Bendixen, Mike; Cranson, Denis; Abratt, Russell |
1996 | Consumer perceptions of a perilous product: International tourism to South Africa | Bendixen, Mike; Cranson, Denis; Abratt, Russell |
1997 | Corporate sponsorship of the Rugby World Cup 1995: An analysis of sponsors and spectators | Spence, Jacqui; Abratt, Russell; Mattheus, Douglas |
1997 | Use of psychographics in consumer market segmentation: The South African experience | Spence, Jacqui; Abratt, Russell; Malabie, Bobby A. |
1999 | Sales force compensation and incentive schemes: Practices in the South African pharmaceutical industry | Abratt, Russell; Klein, Manfred |
2000 | Factors influencing general practitioners in the prescription of homeopathic medicines | Abratt, Russell; Lanteigne, Julie |
2000 | The views of South African marketers concerning consumer privacy | Higgs-Kleyn, Nicola; Abratt, Russell; Brewer, Rowan |