Browsing All of EconStor by Author Ahuvia, Aaron C.
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| Year of Publication | Title | Author(s) |
|---|---|---|
| 2024 | Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love | Rauschnabel, Philipp A.; Hüttl‐Maack, Verena; Ahuvia, Aaron C.; Schein, Katrin E. |