Browsing All of EconStor by Author Anderl, Eva
Showing results 1 to 3 of 3
Year of Publication | Title | Author(s) |
2016 | Attribution im Online-Marketing: datenbasierte Bewertung von Customer Journeys | Anderl, Eva; Wiechert, Lutz |
2022 | Consent as a Success Factor - The Impact of Cookie Banner Tonality and Regulatory Fit | Kutscher, Sarah; Kes, Isabelle; Eiting, Alexander; Anderl, Eva |
2023 | How traditional manufacturers succeed in D2D: A strategic framework for assortment and pricing to solve channel conflicts | Götsch, Constantin; Rupprecht, Simon; Kuntner, Tobias; Anderl, Eva |