Browsing All of EconStor by Author Bamfo, Bylon Abeeku
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2018 | The effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry | Bamfo, Bylon Abeeku; Dogbe, Courage Simon Kofi; Osei-Wusu, Charles |
2019 | Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation | Bamfo, Bylon Abeeku; Kraa, Jerry Jay |
2019 | Effect of television adverts on children's purchase behaviour: Evidence from Ghana | Bamfo, Bylon Abeeku; Kraa, Jerry Jay; Asabere, Perdita; Atarah, Bede Akorige |
2023 | Developing a framework for entrepreneurship ecosystem for developing countries: The application of institutional theory | Bamfo, Bylon Abeeku; Asiedu-Appiah, Felicity; Ameza-Xemalordzo, Enya |