Browsen in EconStor gesamt nach Autor:innen Bick, G.
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Erscheinungsjahr | Titel | Autor:innen |
2008 | Perceptions of the corporate identity management process in South Africa | Bick, G.; Abratt, R.; Bergman, A. |
2009 | Impact of branding and product augmentation on decision making in the B2B market | Alexander, N. S.; Bick, G.; Abratt, R.; Bendixen, M. |
2010 | Customer service expectations in retail banking in Africa | Bick, G.; Abratt, R.; Möller, D. |
2014 | What is your corporate brand worth? A guide to brand valuation approaches | Reyneke, J.; Abratt, R.; Bick, G. |