Browsing All of EconStor by Author Butkouskaya, Vera
Showing results 1 to 3 of 3
Year of Publication | Title | Author(s) |
2021 | The impact of customer performance on IMC outcomes: Firm size moderation in the inter-country context | Butkouskaya, Vera; Llonch-Andreu, Joan; Alarcón-del-Amo, María-del-Carmen |
2023 | Sustainable marketing activities, event image, perceived value and tourists' behavioral intentions in the sports tourism | Wang, Junfeng; Butkouskaya, Vera |
2023 | The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction | Butkouskaya, Vera; Oyner, Olga; Kazakov, Sergey |