Browsing All of EconStor by Author Heitmann, Mark
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2017 | Studying Shelf Framing With Multiple Consumer Insights | Strelow, Enrique; Hauschildt, Verena; Heitmann, Mark; Scheier, Christian |
2018 | Erfolgsfaktoren des Employer Marketing | Stahl, Florian; Katzenstein, Robin; Heitmann, Mark; Herdtweck, Volker |
2020 | Product Category Priming – A Case Study on Chocolate | Strelow, Enrique; Heitmann, Mark; Kühn, Simone |
2021 | On the Potential of Dialogs in Advertising | Strelow, Enrique; Talke, Katrin; Heitmann, Mark |