Browsing All of EconStor by Author Hennigs, Nadine
Showing results 1 to 1 of 1
Year of Publication | Title | Author(s) |
---|---|---|
2016 | Stay Tuned! Assessing the Effectiveness of Social Media Video Ads | Schmidt, Steffen; Thölke, Andreas; Langner, Sascha; Reiter, Philipp; Hennigs, Nadine; Schießl, Michael |