Browsing All of EconStor by Author Herhausen, Dennis
Showing results 1 to 7 of 7
Year of Publication | Title | Author(s) |
2017 | Video: The New Rules of Communication | Mossner, Christian; Herhausen, Dennis |
2018 | Smart Inspiration at the Point of Sale - Connecting In-Store Ad-Impressions with Purchase Data | Herhausen, Dennis; Henkel, Sven |
2020 | Perspektiven für Face-Recognition im Data-Driven-Marketing | Reinhold, Michael; Herhausen, Dennis; Pahl, Maximilian; Wulf, Jochen |
2020 | One size does not fit all: How construal fit determines the effectiveness of organizational brand communication | Herhausen, Dennis; Henkel, Sven; Kipfelsberger, Petra |
2020 | "The Internet of Things: a new perspective beyond technology" | Bäcker, Oliver; Herhausen, Dennis |
2020 | Capturing Value in the Internet of Things | Wortmann, Felix; Herhausen, Dennis; Bilgeri, Dominik; Weinberger, Markus; Fleisch, Elgar |
2022 | Believe the Hype? Herausforderungen und Herangehensweisen an das «Metaverse» | Schögel, Marcus; Grellmann, Laura-Eve; Lienhard, Severin; Herhausen, Dennis |