Browsing All of EconStor by Author Jin, ChangHyun
Showing results 1 to 5 of 5
Year of Publication | Title | Author(s) |
2019 | The effect of sponsor's brand on consumer-brand relationship in sport sponsorship | Lee, Jung-Yong; Jin, ChangHyun |
2019 | How collective intelligence fosters incremental innovation | Lee, Jung-Yong; Jin, ChangHyun |
2019 | The role of sports sponsorship in negative new stories about a brand: Approach the halo effect | Cui, Ge-Qi; Lee, Jung-Yong; Jin, ChangHyun |
2020 | The impact of corporate top executives' intellectual capital on organizational effectiveness: Moderating effects of cultural values and business performance | Cui, Ge-Qi; Jin, ChangHyun |
2021 | The role of human brands in consumer attitude formation: Anthropomorphized messages and brand authenticity | Han, Hee-Eun; Cui, Ge-Qi; Jin, ChangHyun |