Browsing All of EconStor by Author Kaufmann, Hans Rüdiger
Showing results 1 to 1 of 1
| Year of Publication | Title | Author(s) |
|---|---|---|
| 2018 | The role of online brand community engagement on positive or negative self-expression word-of-mouth | Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger |