Browsing All of EconStor by Author Kaufmann, Hans Ruediger
Showing results 1 to 3 of 3
Year of Publication | Title | Author(s) |
2012 | Factors Affecting Consumers' Green Purchasing Behavior: An Integrated Conceptual Framework | Kaufmann, Hans Ruediger; Panni, Mohammad Fateh Ali Khan; Orphanidou, Yianna |
2014 | How brand personality, brand identification and service quality influence service brand equity | Loureiro, Sandra Maria Correia; Lopes, Rui; Kaufmann, Hans Ruediger; Wright, Len Tiu |
2016 | Luxury values as drivers for affective commitment: The case of luxury car tribes | Loureiro, Sandra Maria Correia; Kaufmann, Hans Ruediger |