Browsing All of EconStor by Author Kreis, Henning
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2006 | PLS path modeling: A software review | Temme, Dirk; Kreis, Henning; Hildebrandt, Lutz |
2007 | Das hybride Wahlmodell und seine Anwendung im Marketing | Dannewald, Till; Kreis, Henning; Silberhorn, Nadja |
2008 | Eine Analyse der Dimensionen des Fortune-Reputationsindex | Hildebrandt, Lutz; Kreis, Henning; Schwalbach, Joachim |
2010 | Transaction cost theory refined: Theoretical and empirical evidence from a business-to-business marketing perspective | Ungruhe, Markus; Kreis, Henning; Kleinaltenkamp, Michael |