Browsing All of EconStor by Author Langner, Sascha
Showing results 1 to 3 of 3
Year of Publication | Title | Author(s) |
2016 | Brand Equity Valuation Through Big Data Intelligence | Schmidt, Steffen; Buckler, Frank; Langner, Sascha; Wiedmann, Klaus-Peter |
2016 | Stay Tuned! Assessing the Effectiveness of Social Media Video Ads | Schmidt, Steffen; Thölke, Andreas; Langner, Sascha; Reiter, Philipp; Hennigs, Nadine; Schießl, Michael |
2017 | Customer Insights that drive innovative social enterprises | Schmidt, Steffen; Niedernolte, Frederik; Albertsen, Levke; de Lopez, Carina; Reiter, Philipp; Langner, Sascha |