Browsing All of EconStor by Author Lienhard, Severin
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2020 | Cashierless Stores – the New Way to the Customer? | Schögel, Marcus; Lienhard, Severin |
2021 | Lernen statt verkaufen durch D2C-Strategien mit Chat-Dialogen - Das Beispiel Emmi Caffè Latte | Härtlein, Marcel; Mühlheim, Pascal; Bolliger, Dominic; Lienhard, Severin |
2021 | The Prerequisites for D2C Strategies A Close View at Established Consumer Goods Manufacturers | Lienhard, Severin; Schögel, Marcus; Boppart, Angela |
2022 | Believe the Hype? Herausforderungen und Herangehensweisen an das «Metaverse» | Schögel, Marcus; Grellmann, Laura-Eve; Lienhard, Severin; Herhausen, Dennis |