Browsing All of EconStor by Author Ligaraba, Neo
Showing results 1 to 1 of 1
Year of Publication | Title | Author(s) |
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2023 | Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective | Ligaraba, Neo; Chuchu, Tinashe; Nyagadza, Brighton |