Browsing All of EconStor by Author Maas, Peter
Showing results 1 to 7 of 7
Year of Publication | Title | Author(s) |
2004 | Leadership by customers? New roles of service companies' customers | Maas, Peter; Graf, Albert |
2016 | Customer Value bei Finanzdienstleistungen: Werttreiber entlang der Customer Journey | Maas, Peter; Hostettler, Damian; Milanova, Veselina |
2016 | Social Data – Wie wertvolles Kundenwissen aus den Social Media die CRM Systeme der Assekuranz bereichern kann | Maas, Peter; Schmid, Kevin Paul; Steiner, Philipp Hendrik |
2017 | Assekuranz 2025: Quo vadis? | Beer, Simone; Braun, Alexander; Bühler, Pascal; Eling, Martin; Maas, Peter; Reichel, Lukas; Rüfenacht, Matthias; Schaper, Philipp; Schmeiser, Hato; Schreiber, Florian; Steiner, Philipp Hendrik |
2018 | Nudging Along the Customer Journey | Maas, Peter; Bieler, Martin; Borchert, Maximillian; Barwitz, Niklas |
2019 | Erfolgspotenziale von Conversational Agents | Maas, Peter; Meichtry, Thomas Markus; Steiner, Philipp Hendrik |
2019 | Conversational Agents aus Kundenperspektive | Maas, Peter; Meichtry, Thomas Markus; Steiner, Philipp Hendrik |