Browsing All of EconStor by Author Maedche, Alexander
Showing results 1 to 3 of 3
Year of Publication | Title | Author(s) |
2021 | Who can be nudged? Examining nudging effectiveness in the context of need for cognition and need for uniqueness | Ingendahl, Moritz; Hummel, Dennis; Maedche, Alexander; Vogel, Tobias |
2021 | Call for Papers, Issue 3/2023 | Ackerman, Mark; Maedche, Alexander; Mueller, Claudia; Schwabe, Gerhard; Wulf, Volker |
2022 | Brand placements in video games: How local in‐game experiences influence brand attitudes | Ingendahl, Moritz; Vogel, Tobias; Maedche, Alexander; Wänke, Michaela |