Browsing All of EconStor by Author Mahle, Irene
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2015 | Place Branding in Baden-Württemberg: Wie ein Bundesland High Potentials durch Standortmarketing erreichen kann | Biermann, Nina; Mahle, Irene; Pätzmann, Jens U. |
2015 | How Social Commerce Communication can support Brand Loyalty: An Analysis of Nike‘s Efforts in Facebook Community Management | Nusser, Stefanie; Mahle, Irene; Pätzmann, Jens U. |
2016 | Streaming Services & Service Design: An Analysis of Netflix and Amazon Video Based on the Gap Model by Parasuraman, Berry & Zeithaml | Wenzel, Peter; Mahle, Irene; Pätzmann, Jens U. |
2016 | The Connection Between Service Design and Brand Personality: An Explorative Study Analyzing the Curated-Shopping-Platform "Zalon by Zalando" | Detzel, Raphael; Mahle, Irene; Pätzmann, Jens U. |