Browsing All of EconStor by Author Moro, Sérgio
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2018 | Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis | Amado, Alexandra; Cortez, Paulo; Rita, Paulo; Moro, Sérgio |
2019 | Leveraging a luxury fashion brand through social media | Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; Ramos, Pedro |
2019 | From institutional websites to social media and mobile applications: A usability perspective | Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio |
2021 | Online dating apps as a marketing channel: A generational approach | Rita, Paulo; Ramos, Ricardo Filipe; Moro, Sérgio; Mealha, Marta; Radu, Lucian |