Browsing All of EconStor by Author Naik, Prasad A.
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Year of Publication | Title | Author(s) |
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2008 | Heterogeneous Response Functions in Advertising | Naik, Prasad A.; Peters, Kay; Raman, Kalyan |
Year of Publication | Title | Author(s) |
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2008 | Heterogeneous Response Functions in Advertising | Naik, Prasad A.; Peters, Kay; Raman, Kalyan |