Browsing All of EconStor by Author Nyagadza, Brighton
Showing results 1 to 4 of 4
Year of Publication | Title | Author(s) |
2020 | Exploring internal stakeholders' emotional attachment & corporate brand perceptions through corporate storytelling for branding | Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa |
2020 | Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders' corporate brand perceptions | Nyagadza, Brighton; Kadembo, Ernest M.; Makasi, Africa |
2023 | Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective | Ligaraba, Neo; Chuchu, Tinashe; Nyagadza, Brighton |
2023 | As far as my eyes can see: Generation Y consumers’ use of virtual reality glasses to determine tourist destinations | Maziriri, Eugine Tafadzwa; Mashapa, Matilda Modjadji; Nyagadza, Brighton; Mabuyana, Brian |