Browsing All of EconStor by Author Priilaid, D.
Showing results 1 to 6 of 6
Year of Publication | Title | Author(s) |
2009 | Follow the leader: How expert ratings mediate consumer assessments of hedonic quality | Priilaid, D.; Feinberg, J.; Carter, O.; Ross, G. |
2010 | Symbolic and functional brand effects in the hedonic assessment of South African wines | Priilaid, D.; Van Rensburg, P. |
2012 | The hedonic valuation of South African wine brands | Priilaid, D.; van Rensburg, P. |
2013 | Flies in amber: Capturing brand equity-effects in South African rosé wines | Priilaid, D.; Barendse, J.; Kato-Kalule, C.; Mubangizi, A. |
2016 | How price moderates assessments of coffee quality across profiles of gender and experience | Priilaid, D.; Horwitz, B. |
2017 | Are consumers' quality perceptions influenced by brand familiarity, brand exposure and brand knowledge? Results from a wine tasting experiment | Priilaid, D.; Human, G.; Pitcher, K.; Smith, T.; Varkel, C. |