Browsing All of EconStor by Author Rauschnabel, Philipp A.
Showing results 1 to 5 of 5
| Year of Publication | Title | Author(s) |
| 2021 | Can augmented reality satisfy consumers' need for touch? | Gatter, Shirin; Hüttl‐Maack, Verena; Rauschnabel, Philipp A. |
| 2022 | Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing | Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. |
| 2023 | Context in augmented reality marketing: Does the place of use matter? | von der Au, Simon; Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris |
| 2024 | Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love | Rauschnabel, Philipp A.; Hüttl‐Maack, Verena; Ahuvia, Aaron C.; Schein, Katrin E. |
| 2024 | Technology paternalism: Development and validation of a measurement scale | Rochi, Martin; Rauschnabel, Philipp A.; Renner, Karl‐Heinz; Ivens, Björn S. |
