Browsing All of EconStor by Author Royo-Vela, Marcelo
Showing results 1 to 5 of 5
Year of Publication | Title | Author(s) |
2017 | Attraction factors of shopping centers: Effects of design and eco-natural environment on intention to visit | Ortegón-Cortázar, Leonardo; Royo-Vela, Marcelo |
2019 | Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors | Ortegón-Cortázar, Leonardo; Royo-Vela, Marcelo |
2021 | Value co-creation process and measurement in 4.0 SMEs: An exploratory research in a B2B marketing innovation context | Royo-Vela, Marcelo; Serrano, Mariell Velasquez |
2022 | Market orientation in service clusters and its effect on the marketing performance of SMEs | Royo-Vela, Marcelo; Amezquita Salazar, Juan Carlos; Puig Blanco, Francisco |
2022 | Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty | Royo-Vela, Marcelo; Pérez Sánchez, Mónica |