Browsing All of EconStor by Author Sharma, Bhuvanesh Kumar
Showing results 1 to 3 of 3
Year of Publication | Title | Author(s) |
2022 | Social media campaigns and domestic products consumption: a study on an emerging economy | Rajput, Sneha; Dash, Ganesh; Upamannyu, Nischay; Sharma, Bhuvanesh Kumar; Singh, Prakash |
2023 | Measuring social media impact on Impulse Buying Behavior | Singh, Prakash; Sharma, Bhuvanesh Kumar; Arora, Lokesh; Bhatt, Vimal |
2023 | Digital branding adoption by specialty eatery start-ups in the post-pandemic environment in India | Sharma, Aman; Sharma, Bhuvanesh Kumar; Rajput, Sneha; Mehra, Aashish; Gulati, Uma |