Browsing All of EconStor by Author Silalahi, Andri Dayarana K.
Showing results 1 to 2 of 2
| Year of Publication | Title | Author(s) |
| 2022 | Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention | Silaban, Pantas H.; Silalahi, Andri Dayarana K.; Octoyuda, Edgar; Sitanggang, Yuni Kartika; Hutabarat, Lamtiur; Sitorus, Ade Irma Suryani |
| 2023 | Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA | Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; Silalahi, Andri Dayarana K. |
