Year of Publication | Title | Author(s) |
2012 | Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets | Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert |
2012 | Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets | Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert |
2014 | Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets | Schmidt, Klaus; Spann, Martin; Zeithammer, Robert |
2015 | Delegating pricing power to customers: Pay what you want or name your own price? | Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; Stich, Lucas |
2017 | Pay What You Want as A Pricing Model for Open Access Publishing? | Spann, Martin; Stich, Lucas; Schmidt, Klaus M. |
2017 | Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price? | Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; Stich, Lucas |
2017 | Behavioral Biases in Marketing | Guhl, Daniel; Klapper, Daniel; Massner, Katharina; Spann, Martin; Stich, Lucas; Yegoryan, Narine |
2019 | The existence and persistence of the pay-per-use bias in car sharing services | Dowling, Katharina; Manchanda, Puneet; Spann, Martin |
2019 | An experimental analysis of overconfidence in tarif choice | Dowling, Katharina; Spann, Martin; Stich, Lucas |
2020 | Dynamische Preisgestaltung in der digitalisierten Welt | Spann, Martin; Skiera, Bernd |
2020 | An experimental analysis of overconfidence in tariff choice | Dowling, Katharina; Stich, Lucas; Spann, Martin |
2020 | Monetizing Online Content: Digital Paywall Design and Configuration | Rußell, Robert; Berger, Benedikt; Stich, Lucas; Hess, Thomas; Spann, Martin |
2020 | Dynamische Preisgestaltung in der digitalisierten Welt | Spann, Martin; Skiera, Bernd |
2021 | Paying for open access | Stich, Lucas; Spann, Martin; Schmidt, Klaus M. |
2021 | The Impact of Strategic Core-Component Reuse on Product Life Cycles | Mihale-Wilson, Cristina; Felka, Patrick; Hinz, Oliver; Spann, Martin |
2021 | Do robo-advisors make us better investors? | Back, Camila; Morana, Stefan; Spann, Martin |
2022 | The Impact of Uncertainty on Customer Satisfaction | Back, Camila; Spann, Martin |
2022 | When Transaction-Level Wage Transparency Can Increase Consumer Preference | Stich, Lucas; Ungemach, Christoph; Fuchs, Christoph; Spann, Martin |
2023 | When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce | Pfaff, Alexander; Spann, Martin |