Browsing All of EconStor by Author Wright, Len Tiu
Showing results 1 to 16 of 16
Year of Publication | Title | Author(s) |
2014 | How brand personality, brand identification and service quality influence service brand equity | Loureiro, Sandra Maria Correia; Lopes, Rui; Kaufmann, Hans Ruediger; Wright, Len Tiu |
2015 | Students’ online purchasing behavior in Malaysia: Understanding online shopping attitude | Zendehdel, Marzieh; Paim, Laily Hj; Osman, Syuhaily Bint; Wright, Len Tiu |
2015 | The factors affecting the green brand equity of electronic products: Green marketing | Delafrooz, Narges; Goli, Armin; Wright, Len Tiu |
2015 | “Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising | Sumpradit, Nithima; Bagozzi, Richard P.; Ascione, Frank J.; Wright, Len Tiu |
2015 | A quantitative study on the influence of breadth of open innovation on SMEs product-service performance: The moderating effect of type of innovation | Uduma, Idika Awa; Wali, Andy Fred; Wright, Len Tiu |
2015 | A collection of insurance brands: The story of RSA in Ireland | Brophy, Richard; Wright, Len Tiu |
2015 | Marketing a tourism industry in late stage decline: The case of the Isle of Man | Canavan, Brendan; Wright, Len Tiu |
2016 | Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study | Wali, Andy Fred; Uduma, Idika Awa; Wright, Len Tiu |
2017 | Consumer social network brand identification and personal branding. How do social network users choose among brand sites? | Kucharska, Wioleta; Wright, Len Tiu |
2018 | Testing for consumer preferences of smoked asian sea bass (Barramundi) filet products in Hungary | Szűcs, István; Tikász, Ildikó Edit; Fehér, Milán; Stündl, László; Wright, Len Tiu |
2018 | Academic research into marketing: Many publications, but little impact? | Hughes, Tim; Stone, Merlin; Aravopoulou, Eleni; Wright, Len Tiu; Machtynger, Liz |
2019 | Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization | Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther |
2020 | Effect of social identity on the generation of electronic word-of-mouth (eWOM) on Facebook | González-Soriano, Franklin Javier; Feldman, Percy Samuel Marquina; Rodríguez-Camacho, Javier Alejandro; Wright, Len Tiu |
2021 | Enhancing consumers' self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfaction | Dandis, Ala' Omar; Wright, Len Tiu; Wallace-Williams, Donna Marie; Mukattash, Ibrahim; Al Haj Eid, Mohammad; Cai, Huifen |
2021 | Do instagram fan pages develop consumer-brand relationships? Evidence from the telecommunications industry | Gaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, Len Tiu |
2023 | Differences in how leaders and employees view organizational changes: Lessons from an international multicultural context | Al-Abdallah, Ghaith; Helal, Reda; Dandis, Ala’ Omar; Wright, Len Tiu |