Browsing All of EconStor by Author Zerfaß, Ansgar
Showing results 1 to 11 of 11
Year of Publication | Title | Author(s) |
2013 | Führung im Kommunikationsmanagement - Herausforderungen im internationalen Vergleich | Röttger, Ulrike; Zerfaß, Ansgar; Kiesenbauer, Juliane; Stahl, Janne |
2013 | Unternehmenskommunikation aus der Sicht von Vorständen und Kommunikationsmanagern: Ein empirischer Vergleich | Zerfaß, Ansgar; Bentele, Günter; Schwalbach, Joachim; Sherzada, Muschda |
2015 | Was bringt das alles? Wertschöpfung durch Kommunikation | Zerfaß, Ansgar |
2017 | How to play the game. Strategic tools for managing corporate communications and creating value for your organization | Volk, Sophia Charlotte; Berger, Karen; Zerfaß, Ansgar; Bisswanger, Luisa; Fetzer, Marcus; Köhler, Karolin |
2018 | Fast and flexible: Corporate communications in agile organizations | Zerfaß, Ansgar; Dühring, Lisa; Berger, Karen; Brockhaus, Jana |
2020 | Redesigning communications: Five steps toward an agile communications department | Dühring, Lisa; Zerfaß, Ansgar; Berger, Karen |
2021 | Communications Trend Radar 2021. Denialism, Virtual Corporate Communications, Sustainable Communications, Digital Nudging & Voice Interaction | Zerfaß, Ansgar; Stieglitz, Stefan; Clausen, Sünje; Ziegele, Daniel; Berger, Karen |
2021 | From reality to virtuality. Moving stakeholder dialogues from face-to-face to online formats | Ziegele, Daniel; Kurtze, Hannah; Zerfaß, Ansgar |
2022 | Communications Trend Radar 2022. Language awareness, closed communication, gigification, synthetic media & cybersecurity | Stieglitz, Stefan; Zerfaß, Ansgar; Ziegele, Daniel; Clausen, Sünje; Berger, Karen |
2023 | Communications Trend Radar 2023. State revival, scarcity management, unimagination, augmented workflows & parallel worlds | Zerfaß, Ansgar; Stieglitz, Stefan; Clausen, Sünje; Ziegele, Daniel; Berger, Karen |
2024 | Communications Trend Radar 2024. Information inflation, AI literacy, workforce shift, content integrity & decoding humans | Stieglitz, Stefan; Zerfaß, Ansgar; Wloka, Michelle; Clausen, Sünje |