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Year of Publication
Title
Author(s)
2018
The role of online brand community engagement on positive or negative self-expression word-of-mouth
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
2016
Luxury values as drivers for affective commitment: The case of luxury car tribes
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Ruediger
2014
How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia
;
Lopes, Rui
;
Kaufmann, Hans Ruediger
;
Wright, Len Tiu
2017
The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
;
Bellego, Goulwen Le
Author
2
Kaufmann, Hans Ruediger
1
Bellego, Goulwen Le
1
Kaufmann, Hans Rüdiger
1
Lopes, Rui
1
Sarmento, Eduardo Moraes
1
Wright, Len Tiu
year of Publication
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2018
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2017
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2016
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2014